sports illustrated // Branded content

We worked closely with Sports Illustrated for a couple years, as the publishing icon made the transition to digital media.  We helped them launch some of their first branded content initiatives and leverage digital to gain buzz for iconic print properties like The Swimsuit Issue.  Above is a content series called The Ride.  It was a 13-week sports news comedy show we wrote and directed for SI and Honda.  It gained its own cult following, cheesy green-screen and all.

SI Swimsuit Issue content.  Above is the first digital launch for SI Swimsuit cover model.  We partnered with Sobe Life Water to break the news in a surreal way.  
Below are two teasers in a bigger series to show off the upcoming stars of the swimsuit issue, featuring Irina Shayk and Brooklyn Decker.