FIAT USA // Content and Campaigns
FIAT Sistine chapel project
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We Recreated the Sistine Chapel in a FIAT 500L.
And we did it live at the LA Auto Show. Why? Because it was the best way to show of the roomy interior of the new four-door Fiat. We found a classically-trained artist from Italy. Then we went to see the boys in Detroit to fabricate a one-of-a-kind painting surface. Then we headed to LA to accomplish this feat. Over six days, artist Nicola Verlato, laid on his back Michelangelo-style and helped us make our own masterpiece. 45 million media impressions with zero media spend. And one official cease and desist letter from The Vatican. |
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FIAT 500 GQ and Cattiva
GQ is the icon of American fashion and sophistication; Cattiva translates from the Italian as "bad boy". When Fiat launched these two equal-but-opposite cousins, we brought their distinctive personalities to life with photography.
FIAT Abarth launch
The legendary Abarth brand came to the US, and we launched it with an integrated campaign to bring history screaming to life in the present.
The car sold out in about one month of launch. More importantly, the digital-led launch haloed the FIAT brand, leading to sales records.
The car sold out in about one month of launch. More importantly, the digital-led launch haloed the FIAT brand, leading to sales records.
Exploring the Legend of the Scorpion
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7-Camera POV interactive lap around a racetrack
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EnvironmentallySexy.com - The Electric FIAT Launch
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You might call it
FIAT 500E-Harmony. Our launch campaign for the first electric FIAT, took on the persona of a dating platform. Because finding such a beautiful vehicle that was eco-friendly, high-performing, and affordable seemed like finding a dream match, Exploring the vehicle took on the flow and style of a dating site... not like we know that that looks like or anything. Testimonial videos from successful couples Ryan and Sophia and Kim and Fabrizio encouraged people to go Environmentally Sexy at www.environmentallysexy.com |
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