Alfa Romeo // The mechanics of emotion

CREATION AND LAUNCH OF NEW GLOBAL POSITIONING AND TAGLINE 

La Meccanica delle Emozione - The Mechanics of Emotion - we developed the positioning of the Italian competitor to the driving machines of Germany and Japan as the difference between emotion and function, human and machine, creating vs making.   These two launch films celebrate creation and emotion with Alfa style.

                         For the US auto show launch in LA, an exhaust not aria and lots of sheet metal.