Jake Wheeler Creative
  • Home
  • Work
    • Volkswagen
    • Verizon
    • Bacardi China
    • Stillhouse
    • Volvo
    • The Gullfather
    • Chrysler
    • FIAT
    • Alfa Romeo
    • TAG Heuer China
    • Maserati
    • Corona
    • Timberlake Sauza901
    • Dunkin Donuts
    • ESPN
    • Sports Illustrated
    • Jeep
    • L'Oreal China
    • Starter
    • Pawn Stars
    • JC Penny
    • LeBron James
    • Misc Fun Old Work
    • Entertainment
  • About

Alfa Romeo // The mechanics of emotion


​La Meccanica delle Emozione - The Mechanics of Emotion 

CREATION AND LAUNCH OF NEW GLOBAL POSITIONING AND TAGLINE ​
We created a daring counterweight to the driving machines of Germany and Japan. In a category of cold perfection, our positioning allowed Alfa to stand for the power of creation to bring emotion.
                         For the US auto show launch in LA, an exhaust note aria and the prettiest sheet metal shots around.
contact jake@jakewheeler.com