Alfa Romeo // The mechanics of emotion
La Meccanica delle Emozione - The Mechanics of Emotion
CREATION AND LAUNCH OF NEW GLOBAL POSITIONING AND TAGLINE
We created a daring counterweight to the driving machines of Germany and Japan. In a category of cold perfection, our positioning allowed Alfa to stand for the power of creation to bring emotion.
For the US auto show launch in LA, an exhaust note aria and the prettiest sheet metal shots around.