Jeep // Digital
Grand Cherokee Launch - the relaunch of the Grand Cherokee, the first launch of the new combined FIAT Chrysler was significant for the company, and maybe for the country too. With a rededication to making great things, this car was a symbol of what we could do as a people. It garnered rave reviews. For the launch campaign, we built an exploratory experience that took viewers through the manufacturing of the vehicle and brought them closer to the people who made it.